January 7, 2020

LICA Holiday Jingles Draw 60,000+ Hits & Help Raise Awareness

At holiday time, in particular, it is difficult to get people’s attention for important – though mundane - matters such as infrastructure funding. With the current 5-year capital plan ending and a new plan due soon, LICA was looking for a new way to bring attention to the importance of the upcoming budget negotiations, as well as the need for sustainable funding for LI’s aging infrastructure. Though the likelihood of their passage is doubtful, three bills currently proposed could provide potential new revenue for our region and LICA thought we might suggest how best to use it. So, in keeping with the holiday spirit, LICA released three holiday favorite tunes with a “twist”. 

The jingle videos were posted on LICA’s website and promoted through Facebook and Twitter, generating more than 60,000 hits during a short 2-3 week period. We hope their popularity helped raise awareness of the issues at hand and the need for infrastructure funding for Long Island as well as the importance of the upcoming budget and new 5-year capital plan.

If you missed them on social media, be sure to check out the videos here!


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